How we rescued a beautiful but broken website redesign and transformed it into a conversion machine
When beautiful design meets broken conversion rates
The client had invested heavily in a stunning new website redesign from another agency. It looked amazing but completely failed to convert visitors into customers.
Post-redesign conversion rates plummeted compared to the old site. What should have been an improvement became a business liability.
With poor conversion rates, their cost per acquisition exploded. Marketing spend was going up while sales were going down.
The marketing team was under pressure to fix the situation fast. Starting over wasn't an option due to time and budget constraints.
Data-driven optimization without starting from scratch
Rather than rebuilding from scratch, we worked smarter. We audited the existing codebase, optimized scripts for faster loading, and implemented comprehensive tracking to understand user behavior patterns.
Real-time traffic monitoring to see exactly how users navigate the site
Comprehensive conversion tracking and goal configuration
Visual insights into where users click, scroll, and abandon
Code cleanup and script optimization for faster page loads
Armed with data insights, we made precise, strategic adjustments to the user experience. Every change was driven by actual user behavior patterns we discovered through our tracking.
Moved call-to-action buttons to high-visibility locations based on heat map data
Reduced clicks-to-purchase by streamlining the conversion funnel
Simplified site hierarchy to guide users directly to high-value pages
We transformed wordy, confusing copy into clear, benefit-driven content that drives action. Plus, we implemented targeted email campaigns to recapture lost customers from the redesign period.
Rewrote bloated content into concise, conversion-focused messaging
Connected email marketing with CRM for real-time customer behavior syncing
Targeted email sequences to recapture customers lost during the redesign
We built and launched optimized versions of their highest-traffic pages, then ran comprehensive month-long tests to prove which approach converted better. The data made the decision obvious.
Professional A/B testing setup comparing original vs. optimized pages
Monitored conversion rates, engagement time, and funnel completion
Detailed breakdown of where users drop off and where they convert
From rescue mission to record-breaking performance
Massive improvement over the post-redesign baseline, turning the failed redesign into a conversion machine
Beat their previous best sales month by over a third, setting new company records
Success led to a four-year retainer relationship for continued optimization and growth
"We were ready to write off our redesign as a failure, but Inevitable Media turned things around faster than we thought possible. They didn't just patch things, they gave us data, a strategy, and results we could see in our bottom line."
Inevitable Media transforms websites into conversion machines, on time and on budget. Whether you need a rescue operation or want to optimize what's already working, we deliver measurable results.
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