Waste Zero

How we transformed a billion-dollar company's digital disaster into a modern, secure platform that actually works

52 to 1
Websites Consolidated
+78%
Mobile Traffic Increase
-30%
Fewer Support Calls

The Challenge

A billion-dollar company with a digital presence that screamed "cheap"

52 Separate Outdated Websites

Every content update meant 52 manual changes. A simple text edit took hours of redundant work across vulnerable Joomla sites.

Ancient AS400 Mainframe

The entire infrastructure ran on legacy technology, making updates slow, clunky, and risky. Performance was abysmal.

Major Security Vulnerabilities

Outdated, unpatched Joomla installations left the company one exploit away from a devastating security breach and PR disaster.

No Mobile Experience

Non-responsive design frustrated mobile visitors, and without Google Analytics, they had no idea what was working or failing online.

Weak Brand Identity

The digital presence looked cheap and unprofessional, completely failing to reflect their billion-dollar market position.

The Solution

Complete digital transformation from the ground up

🔍

Extensive Data Audit

We discovered a treasure trove of untapped operational data hidden in their AS400 system: call center records, service request logs, and location-based routing data. This became the foundation for transforming their customer experience from reactive to proactive.

Call Center Analysis

Identified the most common customer issues to build self-service solutions

Service Request Patterns

Used historical data to predict and prevent customer problems

Location Data Mining

Enabled intelligent routing to local subsidiaries and services

🏗️

Headless CMS Platform

We replaced all 52 outdated Joomla sites with a single, secure WordPress platform hosted on a high-performance WP Engine dedicated instance. Content updates that once took hours now take minutes.

52-to-1 Consolidation

One platform to manage instead of dozens of separate sites

WP Engine Hosting

Enterprise-grade performance and security infrastructure

Instant Updates

Global content changes in minutes instead of hours

⚙️

Custom API Integration

Built interactive user experiences where visitors get instantly routed to their local subsidiary, view service calendars, pay bills, submit complaints, and access self-service tools based on their location and needs.

Smart Routing

Automatic connection to local services and representatives

Self-Service Portal

Customers can solve common issues without calling support

Integrated Billing

Seamless payment processing and account management

🛡️

Security & Performance Overhaul

Implemented enterprise-grade security protocols with SSL encryption, firewall protection, real-time malware scanning, and CDN delivery for maximum protection and lightning-fast loading speeds.

Hardened Security

SSL, firewall, and real-time threat monitoring

CDN Delivery

Global content delivery for maximum speed

Mobile-First Design

Responsive design optimized for all devices

📝

Content & Brand Elevation

Complete content overhaul with SEO-optimized copy, company-wide blog for thought leadership, and professional photography and videography to match their billion-dollar brand image.

SEO Content Strategy

Rewritten copy optimized for search and conversion

Thought Leadership Blog

Industry-leading content to establish authority

Professional Media

Photography and videography that reflects true brand value

The Results

From digital disaster to industry leader

+78%

Mobile Traffic Surge

Massive increase in mobile engagement thanks to responsive, mobile-first design

-40%

Bounce Rate Drop

Users now stay engaged and find what they need instead of leaving immediately

-30%

Fewer Support Calls

Self-service tools solved common issues, reducing call center burden

100%

Security Compliance

Eliminated security vulnerabilities with modern, hardened infrastructure

"We were sitting on a digital disaster, and Inevitable Media saved us from it. They didn't just build us a new site, they built a tool that works for our customers and our business. We look and perform like the billion-dollar company we are."
Marketing Director, Zero Waste Company

Ready to Upgrade Your Outdated Site?

Inevitable Media turns outdated, insecure systems into modern, scalable customer experiences that actually work for your business and your customers.

Work With Us